Improved Facebook Profile Detection in Prospecting Marketing Audit Reports

Created by Dakota Routh, Modified on Thu, 30 Jul at 1:55 AM by Dakota Routh
We've significantly improved how Prospecting and Marketing Audit Reports detect a business's Facebook profile.
Previously, Facebook profile detection relied primarily on publicly available data. This meant some businesses had missing or incorrect Facebook profiles, and users had no way to correct them, leading to less accurate audit reports.
With this release, we've strengthened detection accuracy through multiple data sources and added the ability to manually update a prospect's Facebook profile whenever needed.
What's new
Multi-layered facebook profile Detection
Facebook profiles are now identified using multiple sources instead of relying on a single public lookup. Detection now combines information from:
The prospect's website
The prospect's local listing profiles
Our internal data partners
This significantly improves Facebook profile coverage and accuracy across Prospecting and Marketing Audit Reports.
Edit or add a facebook profile anytime
Even with improved detection, public information isn't always perfect. You can now manually update a prospect's Facebook profile if it's missing or incorrect.
How to update it:
Open a prospect inside the Prospecting Tool
Navigate to the Social Profiles tab
Add or update the Facebook profile URL
Save your changes by clicking 'update information' button at the bottom
It will then start updating your report based on new the URL (takes 1-2 min to update, please be patient)
Why this matters
Higher Facebook profile detection accuracy
More reliable Social Presence and Marketing Audit Reports
Users are no longer blocked by missing or outdated public information
Complete control over the Facebook profile used for future audits
Impact
This update improves the overall quality and credibility of Marketing Audit Reports while giving accounts the flexibility to correct business information whenever necessary, ensuring every audit is generated using the most accurate Facebook profile available.